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Research papers

Web 2.0 market research

This article will investigate new interactive forms of the Internet in terms of their advantages and disadvantages for market research.Based on the hypothesis that within a group of active Web 2.0 protagonists and residents of virtual worlds the...

Catalogue: Panel Research 2007
Authors: Harald Markut, Otto Hellwig
Company: respondi
October 28, 2007
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Citation

Markut and Hellwig (2007a, October 28). Web 2.0 market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/web-2-0-market-research